The last 18 months and the upcoming changes to consumer privacy have thrown the performance and brand balancing act back into the spotlight.
Marketers are continually questioning and evaluating investments, jumping from one end of the funnel to the other. Mastering attribution has never been so crucial, and while one shoe does not fit all, what can be learnt from case studies and best practices can build a strong framework for any brand wanting to refine their performance marketing strategy.
What can the marketing communications community expect for performance marketing efficacy in the long-term? How can marketing leaders mitigate risks and still deliver strong results and ROI, when the delayed deadline on cookies changes the playbook?
Campaign’s Performance Marketing Playbook explores these questions and more, bringing brand and performance marketers together for one day of live panels, best practices, video bursts, masterclasses and in-person roundtable discussions with peers.
Join online and in-person in Hong Kong or Singapore, for a hybrid event experience.
strategic insights include:
Unlocking growth with reduced precision marketing
Using more nuanced metrics to determine value
2022: The year that attention becomes a mainstream metric
A masterclass in affiliate marketing
Tracking consumers across the funnel in a post-cookie world
Innovation inside the walled gardens
Where performance and creativity collide
Ideas for using AI to elevate your performance marketing strategy
The most effective channels for paid media efficacy in 2022
Plus, many more.
Performance Marketing Playbook welcomes an audience of brand and performance marketers, along with key players from across the marketing communications ecosystem. From media agency executives, to social media giants, register your interest now to join in the conversation.
Learn from marketing leaders sharing case studies and tactics
Discover new tools and techniques to optimise your performance marketing strategy
Benchmark your current measurement practices against peers
Feel inspired to creatively execute performance campaigns that drive brand love and ROI